Archive for August, 2009

The world agrees-the environment is a big issue.

Sunday, August 16th, 2009

I have been reading the Pew Global Attitudes Project report. It is an interesting read and covers a range of topics. The main crux of the report is how the world is changing its view of the US, now that Obama is the president. It addresses extremism, world trade, how people view their own lives, and even swine flu. The most important part to me, was the world’s view of the environment.

Leading the list in concern is Brazil. Ninety percent of those surveyed consider the environment to be a serious issue. The list that had a response rate of 2/3 or more that are concerned about the environment included Argentina, France, South Korea, India, Turkey, Japan and Mexico. Are you curious as to where America falls? Out of 25 countries surveyed, the US tied with Russia to be third from the bottom! The only people who care less are Poland and China. So, it is those of the world who do the most damage who care the least. What does that say about us and our standing in the world? And concern is on the rise in most countries. In the Middle East (like Egypt, Jordan and Lebanon) concern has risen by over 10 percentage points just since last year.

They asked the question as to whether the environment should take precedence over economic growth. The results were truly telling. Those countries whose economy had a good year (Brazil, China, and India) were most like to respond that the environment should be more important than the economy. Those countries who didn’t fare as well this year were far less likely to agree with them.

Nationalism and politics plays into the results of this survey as well. When asked which country was most trusted to figure out a solution to the Global Warming issue, several countries chose themselves as best suited: US, China, India, Brazil, and Germany all think that they are most trusted to find a solution. Kenya, Nigeria, Israel, Indonesia and Canada agree with the US. Most of Western Europe believe in Germany. The rest of the results are across the board.

The survey simply shows the results, and doesn’t give out the commentary. So, naturally I will. As usual, we as people on the planet are more concerned with our economic success than anything else. we say we want to save the planet for our children, but are more concerned with making the money than saving the environment, so the next generation has a planet worth living on. If we spent more time instilling the values that will break this cycle, and less effort on trying to have enough money to buy our way out of it, then the next generation will have more on their side. The one thing that was missing from this report was the ultimate solution. What is economies could expand and grow by saving the environment? The truth is, we can do both. The one thing that I took away from the Sustainability Summit, is that you can do good and make a living. That has to be our goal if any real change is to happen.

Cleveland Sustainability Summit: Fueling the Economic Engine with Renewable Resorces

Sunday, August 16th, 2009

I wanted to start out with a few quotes of the people that I am connected to:

Carole over at Cleveland Real Estate News wrote this to me: Robert it was the most amazing conference/summit i have ever been to. Bar none! I made so many good connections and had so many wonderful conversations surrounding how to improve the neighborhoods for both business and residents. OMG it was fabulous!

Jonathan Sin-Jin Satayathum wrote on FB: The ‘Sustainable Cleveland 2019′ summit was incredibly meaningful and cathartic to me personally-but also for our beloved City.

Chris Gammell wrote on his blog: I must say, I’m impressed.

And Joe Koncelik at Ohio Environmental Law Blog wrote: The Sustainable Cleveland 2019 summit was unlike any other conference or summit I had attended. I have been to plenty where the goal was simply to raise awareness- Typically a parade of talking heads followed up by urgent pleas to do something in the future.

I enjoyed the whole experience. If you have been to an E4S meeting, then it was similar to some of those meetings. If you haven’t, then you need to go. Holly Harlan has done more to promote a sustainable economy in this city than anyone I know. I was glad that she was recognized at the summit and received a standing ovation. It is true leadership like this that makes a difference. Over the three days, we were kept on topic, told to stay positive, learned to interact and asked to dream big. And we did! Some visions of the year 2019 were Utopian. I believe in dreaming big, but hunger and poverty may not be possible to eradicate in a decade-by I am willing to help give it a try. Some things that people worked on, though, were completely attainable. We can get a larger portion of our food from the local economy, creating new jobs and promoting local businesses. We can put a windfarm on the lake, increase recycling regionally, turn garbage into energy, and weatherize every home in the city.

stage1The final day, we created prototypes for our ideas. Some were thought out, and ready to go. Our team developed a prototype for a year-round facility where materials could be diverted from landfill and turned into resources for the community. The plan includes job creation, promoting the arts and the local economy, and job and art training. When I sat down on day 3, we seemed to know what to do. We built a prototype. It came together. We thought, this is a great idea. It needs to be done. Let’s do it. I have heard of things like this happening. Great minds come together and a deal is struck, or an idea formulated, or a company formed…all over coffee or a lunch. stage2 The idea for this summit was to get the juices flowing, to help form public policy, to help figure out how to help fuel this economic engine with renewable resources. How can we get the advanced energy center going? How can we attract the people who assemble wind turbines into the city? Where can we find the capital to get these ideas rolling? Cheer leading and appreciation is not to be discounted, but words mean little without the action. I challenged everyone in the room to figure out how to continue this work, to take their ideas to the next step. Since moving here in 2000, there has always been a lot of talk, but a lot less action. If we want to make big changes, we need to roll up our sleeves and get to work. We need to stop asking the government to bail us out and create our own future. This city is behind us, but the city can’t do it all. Without the true efforts of the business community, then how can we recreate a vibrant economy? It is business that creates jobs, careers, opportunities. This event was about Cleveland’s Green Economy. Don’t get me wrong, the environmental crisis is real. But this summit was not about the feel-good, save the planet. It was about rethinking Cleveland and making a change that can have economic impact as well as an environmental one.

I had one great conversation about casinos with a fellow participant. He was knowledgeable and intelligent. He supports casinos as the beginnings of economic growth and believes that it could be one factor in helping to jump start our economy. I disagree. Furthermore, I wonder why we are even considering it. We know we need to tap into new technologies, green collar industries and renewables. What if all the money spent on lobbying, on campaigning, on signature gathering was spent on advancing a sustainable city, then the work would be half over already. Those who want to form casinos are not really looking for a way to help the city, or they would be pushing for something that doesn’t exploit our situation, but uses it as an opportunity for real and lasting change. I would say, sure we can have a casino in the city-IF it is owned by majority stakeholders who live in the city limits, IF a minimum job creation target is achieved, IF it is designed and built using local talent and businesses, IF it is green and sustainable. Now that is something that I can get behind.

Now that the rant is over, let me tell you a few other things that impressed me about this event.
The commitment. This was 3 full days. People took time away from their jobs, their families, even their homes to be here. They wanted to be a part of the solution.
Dedication: An event of this size does not occur spontaneously. It take huge efforts by staff, and Andrew Watterson and his team pulled it off with flying colors!
Leadership: The mayor and his staff were here every day. City Council members Cummings, Zone, and Sweeney were there (and possibly more).
Interest: There is a way to touch on many aspects of this issue and make a difference. Whether you want to work on local food, advanced energy, or waste, there is a place for you to contribute. So I challenge you-what will you do to create a vibrant local green economy?

Van Jones

Saturday, August 15th, 2009

I will be writing about the last couple of days at the summit, but first I have to catch up. One of the blogs that I read is the Green Building Law Update. The author is Chris Cheatham. His work is insightful and far more informational than mine. I highly recommend you check out his blog and follow him on witter or your favorite social media. Anyhow, he posted this video of Van Jones, and I wanted to share it with you. I said that he was inspirational when he spoke at the summit, so now you can see why I say that!

Cleveland Sustainability Summit-Day 1

Wednesday, August 12th, 2009

Being the first day of the meteor shower, I crawled out of bed early to get a glimpse. i had heard that the pre-dawn hours would give the best show. Unfortunately, there was simply too much light pollution and clouds to see a thing. Since I was up early, though, I had time to dress up a little for my first day at the green summit-Sustainable Cleveland 2019: Building an Economic Engine to Empower a Green City on a Blue Lake. I have been looking forward to this for weeks and was glad to be included in it.

First off, it is being held in the Cleveland Convention Center. I have been to an event there before, and I know that it really does not work for conventions. The building is in dire need of updating and refurbishing, and then would still not work very well for the modern conventions that Cleveland hopes to attract. That being said, this was the first time I had seen the inside of the main auditorium and it is beautiful; a little tatty, perhaps, but beautiful all the same. I want a new convention center, but I hate to see this gem destroyed the way that Playhouse Square was nearly torn down, and the way the Cleveland Hippodrome actually was. Once it is gone, it is gone forever and we will never get it back. While there is so much open property around Cleveland’s downtown, why should we be tearing down old world craftsmanship. Why not start over and use a lovely piece of property that is currently a surface lot. Better yet, why not use the stalled Flats project land that is already bull-dozed and ready for use? Anyhow, I digress…

The day started with a little coffee and a chance to say hello to all the hardest working “greenies” in the city. Andrew Watterson got us all seated. With a group of 500-700 people, Andrew and his team deserve a medal for getting this thing together. He introduced Mayor Jackson, who spoke about the need for this summit and why he had called on all of us to be there. We are at a critical time, and to really remake Cleveland, we need the community to come together and do its part. This isn’t just about government or non-profits, it is about big business, small business, educators, the media, youth, students, technical sectors and even the arts. I was glad to see all those groups (and more) represented in the room. Mayor Jackson’s remarks were followed by Barbara Snyder, the president of Case Western Reserve University.

The most inspiring 15 minutes of the morning came from Van Jones, from the White House Office of Environmental Quality. Some of the things he said blew me away, and reminded me why i voted for Barak Obama. This kind of thinking could not have come from the previous administration. He talked about his 1 year old son. If over the previous year, their son had a fever of 1 degree, he and his wife would be concerned. Two degrees and they would be anxious. Three and they would be on the phone to call the doctor. After all, this child of theirs is a finely designed system. It takes care of itself. If something goes wrong, something needs to be done before it is too late. Like a child, our planet is a finely tuned system that will take care of itself. But something is wrong, and as the temperature goes up, we should be truly concerned. Of course, he was eloquent and thoughtful, and I cannot quote him word for word. Since some people say we cannot worry about the environment, while we are concentrating on the economy, Mr Jones explained why we cannot afford not to act to save the environment. If we continue on this path, we are likely to see water levels on Lake Erie drop. That would mean a loss of over $1 billion in commerce on the lake. We could potentially lose $5 billion in farming and agriculture; another $5 billion in forestry; and untold billions in loss of revenue from tourism. He did praise our efforts so far: Ohio is in the top ten in the country for green jobs; we are #7 in patents for clean energy technology; and rank in the top 20 for venture capital in clean tech. We need to grow our green economy to create jobs because, “the best social program is a job. Nothing stops a bullet, like a job.” Truly inspiring.

Between speakers, we worked in groups during break out sessions and reported back to the crowd. We were treated to students who had won awards, who read us their prize winning essays on green subjects. Nothing gives you hope more than the next generation creating a buy-in! Other speakers included David Cooperrider of the Fowler Center and Weatherhead School of Management (who spoke about the return for investors of green businesses like GE, and Whole Foods was over 1000% while the S&P returns were only about 125%), Dr Peter Senge from MIT, and Marc Lautenbach GM of IBM. The day was finished off with an innovation panel with Miquela Craytor (Sustainable South Bronx), Lynette Young (City of Atlanta), Jeff Baldassari (of Bedford-based Taylor Companies), Catherine Gutowski (GE) and Ray Anderson (Interface). It was the perfect way to round out the day. I like hearing what other cities and companies are doing that is cool and exciting.

The one point that Dr. Senge spoke about really reflects my personal feelings about sustainability. We really need to think about whole systems when it comes to “green.” It is no longer about this product or that. Even Coke had missed that the sugar that they bought had its own carbon and water cost. It takes nearly a ton of extracted materials, per day, per person to maintain the lifestyle of the average American. It is devastating to think of all the natural resources we use, and how much we simply waste. Europe is ahead of us. Did you know that in most European countries, when a car reaches the end of it’s life, it must be recycled by the company that manufactured it. It changes the whole equation when a company has to deal with its own product when it is dead. It is this shift in thinking that we need to adopt if there is to be real and lasting change to the way that we do business.

All this and it is only Day1!

Making money and being green are not mutually exclusive.

Tuesday, August 11th, 2009

I found this video on You Tube, and found it interesting. Take a look…

Jeni, I got your number…and it’s not 867-5309!

Tuesday, August 11th, 2009

Whenever I go to Columbus, I go by the North Market. Not nearly as crazy or as busy as the West Side Market here in Cleveland, but a great market all the same. Centrally located near the convention center, it has a great selection of vendors. There is meat, fish, produce (local!), salsa, kitchen wares, spices, imports, coffee and tea…all kinds of stuff for eating or for your home. On Saturdays, they have local vendors that set up shop outside. One thing here that our market is missing is the hot food component. There is no better selection of food stalls in the city. You can buy Indian Tikka Masala, a Greek Gyro, an Italian Calzone, a Mexican burrito or one of many other selections all under one roof. Then you can sit and enjoy it there or take it to go for home. When you are done, there is always dessert. The chocolate stall makes its own homemade truffles. But my favorite place is the one I cannot miss-ever!

I love Jeni’s Ice Cream. We first discovered this shop while at a show at the convention center and never miss the chance to have at least one scoop. The flavors are out of this world! There is, of course, Honey Vanilla and Dark Chocolate. But the off-beat flavors are the most awesome. They feature weird stuff like Queen City Cayenne (Mexican chocolate with cinnamon and a hint of hot pepper) and Thai Chili (salty-sweet with peanut and pepper-a personal fav). They also have a revolving selection of flavors that are seasonal and make use of the very best of local ingredients. We tried Lavender and Wild Berry, Sweet Corn and Raspberry, and Goat Milk with Dark Cherry. One time I had Pesto (basil and pine nut-yum). They are doing something right, as they opened a second location right on High Street to accommodate those who couldn’t make the market hours. They even ship, as so many people would come from neighboring states to stock up on their 30 pints or more!

So, I had to find out why Jeni’s Ice Cream is so good. It goes beyond the interesting mix of flavors to the heart of all great food: the ingredients. Jeni’s uses locally produced milk from grass fed cows. In case you don’t know, cows like grass. Their bodies are built for it. Feeding them corn creates a lower quality milk that is not as rich. They work with local family run dairies and buy only organic milk. Next they take each ingredient seriously. They shop locally. For example, they have a Strawberry Buttermilk flavor. For this ice cream, they only use only fresh Ohio grown berries that are at the peak of their season (which is only a few weeks a year). They are processed ASAP and frozen for the season. When they are gone-no more Strawberry Buttermilk for us! They take this commitment to quality very seriously. Every season, they use the ingredients that are fresh locally and make only the best ice cream from them. That is why you may see squash or beets or even cucumber in their flavor selection. They produce in small batches, so that they can make every batch as delicious as the next! I swear it is worth the drive just for dessert!

In case you cannot be convinced to drive for 2 hours for ice cream (and it isn’t very sustainable anyhow), make sure you take in at least one other spot while you are there. There is Polaris Mall, all kinds of stuff at the convention center, free movies and concerts in the summer, and plenty of good food. It is also our state capital, so stop by and see your senator or rep and let them know what you want done to make Ohio a sustainable state, with a vibrant green economy!

We went to Nida’s Thai on High for dinner while we were there. I have lived in Seattle and Portland, visited San Francisco and LA, been to Boston, Chicago, and NYC. During my travels, I have had a lot of Thai food. This meal that I had rivaled the best meals that I have eaten. Ever had a ginger dirty martini (fresh ginger and citrus vodka-I was the only one who liked it, but mmmm)? I started with sushi-something that always makes me leery in the middle of the country so far from the actual ocean. The fish was fresh and the sushi perfectly rolled. Others at the table had crab ragoon, satay and spring rolls. (Okay, so it wasn’t purely Thai!) While most of the diners were raving about their assorted rice dishes, I was eating the very best Panang Curry that I have ever tasted. The layers of flavor were so intense that I can recall them as if I was eating it now. I made sure to save some of my rice, so I could taste the peanut sauce, and it was heaven. Okay, so this has nothing to do with being green or sustainable, but when you have a meal this good, you have to tell the world.

Next time you are in the area don’t miss these two spots! Oh and follow Jeni’s blog!

Akron is a hotbed of activity for sustainability!

Sunday, August 9th, 2009

If you are into sustainability, living in NE Ohio and not a member of E4S, then you are missing the boat. Not only is it a great chance to meet with like minded people, but also an opportunity to hear about the things going on in your backyard. This group was started by Holly Harlen, who I am standing behind to run for mayor of Cleveland, or State Senator or something , as she has it going on.  She started this group with the idea of bringing business minded people together to support sustainable ideas.  Where this group stands apart from other similar groups is it is focused on business.  In addition to the monthly networking meetings, they host business round tables from various stages in the business cycle.  The advice that can be gleaned from these discussions is enormous.  There are events of all sorts throughout the year that help businesses grow and support the goals of furthering sustainability.  This group is focused on helping green businesses succeed, because successful green businesses is the real key to growing our green economy in NE Ohio.

I usually stick to our Cleveland meetings, but one month I made the drive to Akron for the Start-up Business Showcase.  Since E4S supported us at the Cleveland event, I wanted to be there to support the start ups in Akron.  I was so glad that I made the drive.  The event had a huge crowd, and I was able to meet some of the great minds that are sure to be shaping Akron’s future.  New technologies were represented.  A new fuel efficient vehicle was shown.  And most exciting to me, the recycle lunatic, was the work around recycling plastics.

One cool idea was the single person, three wheeled vehicle.  It was presented by Dana Myers of Myers Motors.  It was all electric.  One thing that has bothered me was the question of shifting the blame, when it comes to electric vehicles.  A plug -in electric car uses the electricity from the grid, which is often created from coal burning power plants.  So is it really any better than a gas powered vehicle, as far as emissions go?  I found out that yes, it is!  The emissions are less from the electricity of the coal plant than from the use of a standard gas powered vehicle. The goal of this company is to produce affordable electric vehicles for a specific purpose. The idea is that for the average housefold, one car could be used for the single person commute, for short trips and basic use and have no emissions. It is cool looking, so check out their site to see it in action!

Jim Garrett spoke about his company,and their goal of creating a synthetic crude from waste oils and natural gas from waste solids. Tony Lammers from Mars Systems talked about his company and its goals to remove heavy metals (like mercury and arsenic) from water. This is a big deal, not just for our water use, but for its implications on the fishing industry, as many types of fish are so mercury polluted that they really shouldn’t be eaten. Along the same lines, Absorbent Materials Company’s Stephen Spoonamiere spoke about how his company was developing new technologies for remediation of contaminated sites. These are unbelievable companies with goals that could change the face of the planet. Imagine using garbage to make oil. All water being free from mercury and other heavy metals. A world without brownfield sites. All right here in NE Ohio.

On the recycling front, there were a few speakers. Jeff Guritza from REDUSA Enterprises is developing a process to connect recyclables. Right now they work with all types of people to haul away their junk and find a home for it that is other than landfill. The goal is to be able to link end users to the ones with recyclable on a large scale. We heard from Legacy Polymers‘ Jim Galvin. They are recycling partners, helping to set up recycling programs, and help companies to make money from the recycling of plastic waste instead of sending it to landfill. Similarly, Polyflow is using new technologies to create new plastics from old ones. Their goal is to create new products by recycling a variety of different plastics and rubber, even what would be considered contaminated. Basically, they break down plastics into the various chemical components that make it up and create things like gasoline, diesel fuel and the basics used to make new plastic polymers. Jay Schabel was very interesting to listen to, and their site is interesting to check out. So imagine being able to collect our plastics and ship them to Polyflow with no tipping fees. How much would that save our trash department?

I am excited to see so much going on outside the Cleveland borders. While Akron is only a short drive away, it isn’t a place that I am well connected to. I am so excited to see so many great minds working so hard on the problems of our region and the planet. With the brains that built the Rubber Capital of the World on board, I am sure that we can expect these new technologies to reinvent the region!

Cleveland prepares for its Sustainability Summit, still time to win!

Saturday, August 8th, 2009

I spent some time talking with Andrew Watterson of the Department of Sustainability of the City of Cleveland.  We were at an event as a sort of “pre-summit happy hour” for those planning on attending.  The group was diverse.  We talked about the roll out of the recycle program and I expressed my opinion that we need to step it up.  I never miss an opportunity to tell someone employed by the city that we need to step up our recycling program.  More interesting was the expectations for the upcoming summit.  He let me know that there are a variety of demographics and sectors to be included in this process.  Some people are being turned down, despite their obvious ability to contribute valuable to the outcome.  Truth is, this is about including everyone.  Local business, as well as non-profit and government; young and old.  How I managed to wrangle an invitation, I will never know, but I am thrilled to be included.  What would you say, if you were to participate in this summit?  Of course, first and foremost in my mind is recycling. Other things that are on my mind include:  Stormwater Runoff, we need to fix our aging infrastructure and find a way to keep sewage out of Lake Erie;  Alternative Energy, can we get cheap clean energy from the sun and the lake; Public Transportation, finding a way to make it better and more inclusive-especially as we plan to renovate the I-90 bridge;  Incentives for New Business in the City, reusing existing buildings and infrastructure and luring green businesses to the region.  What else, should be included.  As I understand it, this summit will use the Appreciate Inquiry method to actually formulate public policy.  Let your voice be heard.  Comment here or drop me an email at:  robert@thegldc.com and I will try to get your opinion heard.

print1We are still waiting for more comments for the giveaway for a framed print.  Go here to read the post, but to encourage you, here is the print I am going to give away.  It is an 8×10 framed black and white print of Lincoln Park in Tremont. This contest end on Wednesday (Aug 12), as the summit starts that day!

Hog judging and recycling

Saturday, August 8th, 2009

img048We have spent most of the last week visiting various locations in central Ohio.  Relatives from Kansas were visiting and we had a grand time showing them various things around Cleveland and Columbus.  A lot of things were discussed about this great region that we live in.  It was mentioned how lush and green Ohio was.  Of all the things that were likely to come up, that is not one I was expecting.  It is true, though.  Perhaps that is why I find it so easy to live here.  Like Portland, Oregon, Ohio is a pretty green state.  There are plenty of trees and nice hills and foliage.  Growing up in the windswept plains of central Kansas, I love to be near my trees.  Another discussion, we had was the rich heritage that Ohio can claim.  In the Victorian age, Ohio was a rich and the region very important.  Just travel to any small town and see the quality of buildings that are till standing.  Every town has a public square and and most a courthouse that rivals Cleveland.  Nearly every small town we visited had a row of fine mansions that was the heart of the industrialists of the area.  What can we do to bring this type of prosperity back to Ohio?  Our attempts to reinvent the region as a new green economy could make all the difference.

Knox Couty Fair recycles

Knox Couty Fair recycles

While near Apple Valley, we attended the Hog Judging at the Knox County Fair. No, we didn’t go just for the hog judging, but it was still interesting to watch. We also watched the alpaca obstacle course (who knew there was such a thing), but left before the calf penning. The fair midway was the usual line up of deep fried sugary snacks and shredded meat products. What surprised me the most was the recycling. Nearly every garbage can was also partnered with a recycling bag. When we attend events in Cleveland, and most other areas, there is not a recycling bin to be found. At one event, we asked them to produce one, and someone went and got a bin from the office that was likely used for office paper. More than once I personally removed garbage from this bin, so the recycling could still be recycled, but I fear that in the end it was all sent to landfill anyhow. This leads me to wonder how a sophisticated group of urbanites in Cleveland cannot even grasp the simple concept of recycling, when the small town folks and farmers of Knox county had no issues. One thing that I hold onto is the matter of priorities. When a city makes recycling a priority, it makes it know to its citizens that recycling is important. It educates them and lets them know that it is taken seriously. So few of our residents in this town get recycling privileges, that when they are out and about, they don’t even think to look for a recycling bin. If there were to be one, how would they know what to put in it? I agree that there has to be priorities in city government, and that public safety outweighs recycling needs. At the same time, with out a comprehensive recycling program, are we just “greenwashing” on a governmental scale?  With creativity and a strong will, we could find a way to recycle more in this town without sacrificing other alternatives.  One option would be to privatize the recycling program.  Without even spending a dime of its own money, a city could award a contract to pick up recycling and the company that does it could keep the profits from selling the recyclables.  If I can come up with that off the top of my head, surely the great minds in the region can come up with many more.  Send your ideas to your mayor or city council.

Another Rhea, another reason to watch South America

Thursday, August 6th, 2009

Cheap cattle land. This is the biggest reason that most of the Amazon Rainforest and other forests of South America have been destroyed. America is a great country and residents of other countries want to live like us. Unfortunately, we are seeing that as Americans, we are wasteful and destructive. If everyone lived like we do, we would be out of resources in a very short while indeed. Still, countries with smaller economies are seeing an influx of meat eating in their diets, as people have figured out they can destroy forest land for cattle production. Then top that off with leather and other cattle products that can be exported to westerners for some quick cash, and you have a recipe for deforestation. There is little that can be done, except to watch carefully and use less of the products that are supporting this destruction, and buy more that support the rainforests as they stand. We simply can’t tell other countries not to try and be like us, as we continue to use all the resources and get fat.

The reasons for trying to slow the deforestation of the Amazon are plentiful. First off, it can never be brought back, and we don’t know what we are destroying. As America expanded some 100-150 years ago, our craving for Mahogany led to the complete destruction of the Mahogany forests of Madagascar. We do not even know what species of life were lost to the planet because of this forest loss, and we never will. The Amazon rainforest faces a similar dilemma. While so much of it has not been truly explored, there are many species of animal and plant life that exist that we know nothing about. Every year hundreds of new species and sub species of life are discovered around the globe. New frogs and amphibians in Central and South America. In parts of Asia, there are even tribes of humans that have never seen a westerner. If we continue down this path of destruction, what creatures and plants are we destroying that we will never get back? And what benefits to mankind might they have given us?

Darwin's Rhea illustration

Darwin's Rhea illustration

When Charles Darwin explored South America he discovered that there were two forms of Rheas on the continent. The smaller species was elusive and hard to find. Fast forward nearly 200 years, and the Darwin Rhea is facing threatened status. As with much of the planet’s wildlife, their demise is being hastened not by direct over-hunting or poaching, but by habitat destruction. In order to have the latest trendy fashions at reasonable prices, and the white leather sofas that we so desperately need to survive, we are encouraging the residents of these regions to slash and burn large areas of natural beauty and replace it with herds of cattle. Not only are we losing valuable vegetation that helps to slow global warming, but we are adding to greenhouse gasses as we do so.

So what can you do? Take the time to look at the things you buy. Can you get a couch made of natural fibers or man made leather substitutes that are not harmful to the environment? Where are the shoes you are buying sourcing their materials? Can you do without that new leather jacket? Just take a minute to think about where you fit into the global economy and what you are saying with the purchases that you make. Every dollar spent is a vote for something, and what are you voting for?