Comments on: More from Andrew Watterson… http://thegldc.com/blog/2009/12/05/more-from-andrew-watterson/ Greening America one blog post at a time Wed, 26 Oct 2011 17:32:05 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: jake http://thegldc.com/blog/2009/12/05/more-from-andrew-watterson/#comment-6545 jake Sat, 05 Dec 2009 21:59:39 +0000 http://thegldc.com/blog/?p=1218#comment-6545 The "big guys" at Lincoln are really pushing green right now. My boss told us in one of our weekly meetings recently that there is a strong push from the top down to focus on ways to make our processes greener, as well as our equipment, with the end result of our more eco-conscious customers choosing our product versus less-efficient offerings from the competition. While I know it's primarily about market share where Lincoln is involved, now that corporate knows there is money to be earned from marketing to this growing trend, they will spare no expense in heading down that path. The “big guys” at Lincoln are really pushing green right now. My boss told us in one of our weekly meetings recently that there is a strong push from the top down to focus on ways to make our processes greener, as well as our equipment, with the end result of our more eco-conscious customers choosing our product versus less-efficient offerings from the competition.

While I know it’s primarily about market share where Lincoln is involved, now that corporate knows there is money to be earned from marketing to this growing trend, they will spare no expense in heading down that path.

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