How do you brand a building? Especially when the entire building was designed by the architect to reflect the logo of the company that was to occupy it? We were approached last year to create a presentation for a bank project in the Middle East. We never expected to see any results from it, but thought that it would be a good exercise. Think of it as a purely academic exercise in branding and signage, we came up with a few ideas that we thought were interesting and met the desires of the client. We went a little crazy, but feedback from the client was very positive.
We started by trying to highlight the color scheme of the bank’s brand. One idea was to put two beacons on the roof of the building in the colors of the company’s logo:
Other ideas for the outside of the building included lighting to highlight the logo design of the building itself. We especially liked the LED net of lights that would alternate the colors of the company brand, but could also be programmed to change for any particular festival, holiday or celebration that might take place. The entrance to the building would feature a huge LED screen that could broadcast advertising, messaging or other information. 
The interior wayfinding signage would be deeply etched glass over dark stained wood panels.
Interior offices and conference rooms would feature movable walls of glass and wooden panels. The glass would be etched with a variety of branding messages from a simple logo to a variety of words that reflect the core values of the company, and offering varying degrees of privacy.
