I am a firm believer in supporting the local economy. I also believe in supporting small business. Being sustainable means taking a long term look at the decisions that we make and making choices that best benefit ourselves, our communities and our planet. But can we always afford to make the best choices?
There have been plenty of studies that tell us that consumers prefer to buy green products. They want locally made, locally sources environmentally friendly goods. Unfortunately, when it comes down to it, they are less likely to pay much of a premium for these products. I can relate. The last year has not been kind to many people. The downturn in the economy has been difficult at best and devastating at worst. Many people I know still have not returned to work. When times are tight, it is harder to remain steadfast in your resolve. We are no exception. When making our buying decisions, We still buy most of our fresh foods at farmers markets, but a bigger part of my food budget is going to places like Deals and Wal Mart, as we struggle to stretch those dollars whenever we can. I still insist on toilet tissue made from recycled paper. But we have a small household with no children, and we need less in the way of clothes and other goods.
A friend of mine shared the following story with me:
I thought of you yesterday and the LED buying situation in Cleveland. I started painting my son’s room. When I went to get the paint, I first went to Sherwin Williams… A gallon of paint there is $32. I was told that I couldn’t get the dark blue color I wanted in the zero VOC or any other dark blue shade for that matter. When I was in Lowe’s the zero VOC was $20 and I could get any shade I wanted. My budget for this room was tight, so even though I wanted to buy local, it just wasn’t workable!
Just a little anecdote I thought I’d share with you – it’s much more understandable to me now on this level!![]()
I do not want to get into the debate of quality versus quantity. The truth is, when times are tight, making the decision to buy local, buy more environmentally friendly, or even buying more nutritional becomes harder and harder to do. Compound that with the fact that much of our local food is not sold in any local markets, and that a majority of the produce sold at the West Side Market comes from the same suppliers as Giant Eagle. Top it off with the loss of manufacturing in the region and you are left with relatively few local goods to buy to support the local economy. (sorry American Greetings and Bonnie Bell, but I stopped sending paper cards a few years ago, and I found that lip gloss doesn’t suit me!)When times are good, it is easy to decide to spend an extra 10% or more on better ingredients and goods from local producers. When times are tough, however, the decisions get even tougher. I would prefer to shop at Heinen’s, Acme, or another local food store, but If I were to drive the 5-10 miles or more to support local, the trade off is in emissions as I am blocks from Steelyard Commons.
So, how do you make YOUR buying decisions? Do you have certain items that you insist must be local or eco-friendly? What about the stores that you choose to support?



