Are you using the internet to promote your business?
Whether you are an established business or a new start up, internet marketing should be a key component of your overall strategy. In the digital age, information is available at your fingertips-literally. Rising usage of smart phones and television viewing sites online demonstrate a rapidly changing world:
5% of the world has a Facebook account. According to Facebook, they have over 350 million people logging into Facebook every month, and 175 million use Facebook every day.
19% of internet users use twitter, and the growing segment of the population that is now using twitter is young people.
The average household has at least one computer and most have two. Nearly all of these households have internet access.
Over 80% of Americans polled have purchases online at least once.
Social media marketing allows you to reach a broad audience with relatively little time and expense.
What sites are right for you?
There are hundreds of social media sites on the web. Figuring out which ones are the best for you and how to manage them can be an overwhelming task. Great Lakes Design Collaborative can help. We will:
Set up social media profile with exclusive branding.
Establishing a rich presence on each social network creates brand exposure. Your brand takes the form of logos, colors, theme & feel, and messaging which will link back and direct traffic to your primary website.
Most sites allow you to claim a vanity url (twitter.com/you). Claiming your name and other high value keywords on the most popular social networks ensures you own and control your presence online.
Set up services that are relevant to your business and industry to get you more noticed.
Set up aggregator services which allow you to update content to a variety of social media sites with minimal effort. If you are using twitter, then you can reach at least 20 other social media sites with no more work.
Is your online presence driving traffic?
Make sure that your company has a website that is current and readable. Many companies make mistakes when setting up their website. They fail to target their end market, they over use flash or other video, they use too many colors or try to be too flashy and in the end turn customers away rather than drive new clients to their site. You should:
Design or update your current web site to maximize search engine optimization (SEO), through the use of keywords and meta data. A higher ranking in search engines like Google, Yahoo and Ask will force your company’s name to the top of any search.
Work to get your site listed on other sites, increasing the number of inbound links (other sites that point to your website). This increases your visibility and maximizes your SEO.
Help you to purchase as many relevant domain names as possible and have them all point to your website.
CONTACT US TODAY
For a free assessment of your social media needs, and what we can do for you, email:
Robert Stockham at robert@thegldc.com or call us at 216-469-1579
TO BLOG OR NOT TO BLOG
Blogs continuously put your name and message out, increasing SEO dramatically and creating a fan base for your brand. Integrating your blog seamlessly with your site ensures that it maintains the look and feel of your brand. Self hosting also gives you greater control of your content and of the traffic that is driven to your site. All social media and websites can be linked to your blog, increasing the inbound links.
WHAT DO YOU BLOG ABOUT?
Blog content needs to be focused and create traffic. It also needs to be regularly updated and faithfully executed. Most blogs fail because they do not remain relevant to core demographic, or fail to retain interest. Blogs that do not update regularly do not attract the attention of internet users or search engines. If you do not feel that you can execute a blog properly, we can maintain your blog for you. Through access to a variety of authors, we can find and create content that will get you noticed.
MAINTAINING YOUR SOCIAL MEDIA PROFILE
Content needs to remain relevant to the industry. Your company’s social media standing is due in no small part to the level of content as well as the volume of content. Some sites only allow for small amounts of content. Smart crafting of headlines maximizes traffic and buzz. Followers are only part of the equation. Having thousands of followers is only relevant if you continue to engage with them. Engagement leads to conversion from follower to client. Blogs can be linked to social media sites. This propagates content across the web making it more noticeable across a variety of web sites.
