The dictionary describes the work “milk” as both a noun and a verb (to milk). One of the definitions is “any liquid resembling this [the liquid secreted by female mammals] as the liquid within a coconut, the juice or sap of certain plants [like the thistle], or various pharmaceutical preparations [i.e.: milk of magnesia]. Some of the other definitions is “to exploit: the swindler milked her of all her savings”, or “to extract such as in: He’s good at milking laughs from the audience”.
Now the National Milk Producers Federation is petitioning the FDA for a second time to ban all other products from using the term milk. Their targets are products like soy milk, almond milk, etc. The first time they tried this back in 2000, the FDA didn’t go for it, but that was before producers started branding things soy cheese, “r”ice cream and even non-dairy yogurt.
In a press release from the NMPF, it’s President and CEO Jerry Kozak says: “The FDA has allowed the meaning of ‘milk’ to be watered down to the point where many products that use the term have never seen the inside of a barn.” The NMPF is trying to correct the “misappropriation of dairy terminology on imitation milk products.” He goes on to state: “You don’t got milk if it comes from a hemp plant, you can’t say cheese if it’s made from rice, and faux yogurt can’t be made from soy and still be called yogurt,” says Kozak.
According to Bob Vosburgh with SuperMarket News, “The crux of the NMPF argument is that, by using dairy terminology, non-dairy alternatives are positioning themselves as equivalents when, in fact, they contain vastly different ingredients and vary widely in nutritional value.”
I’ve always had a difficult time with the branding of words instead of names. It’s alright to copyright or trademark a name like “Brandy’s Coffee House”, but it agitates me when someone trademarks the word “Boulongerie” a common French word meaning “bakery”. So can the NMPF ‘trademark’ the word Milk? If they won would the award winning Sean Penn movie have to choose a different name? Would comedians no longer be milking audiences or would swindlers no longer be milking savings? Would Milk of Magnesia now have to be called Opaque Liquid of Magnesia?
Perhaps the meat industry will have to go after “nut meats” or “mince meat pie”, or maybe, finally the grocery produce industry will finally resolve that age old question of whether a tomato is a vegetable or a fruit.
Posts Tagged ‘grocery’
Milk Milk Everywhere!
Wednesday, May 5th, 2010More LEED grocery stores opening.
Monday, March 1st, 2010Hy-Vee, Inc. will begin construction on a 64,000-square-foot replacement store this spring in Fairfield, Iowa, marking the company’s second store built in accordance with LEED (Leadership in Energy and Environmental Design) certification standards. The West Des Moines, Iowa-based grocer opened its first LEED-eligible retail store in Madison, Wis., last October.
This story is from Progressive Grocer and can be read in full on their site.
Oberlin could get a new grocery and distribution center…
Monday, February 8th, 2010I wrote before about the plans to turn a defunct grocery store into a new grocer and distribution center. Among the plans for the site are a cafe, organic produce, green paper goods, and wholesale distribution. Think Costco meets Whole Foods. Adaptive reuse of the existing building means less wasted empty real estate. Among the things discussed were solar power, geothermal, bio fuels, waterless urinals, tying to the bike path, storm water management, and grey water reuse. Here are a few of the preliminary renderings for the project just to wet your appetite.
Model of the Oberlin site
one look at the inside
Nearly 100 and still going in Winifred
Tuesday, January 5th, 2010Since we design grocery and retail stores, I thought it was appropriate to write on occasion about unique and interesting retail stores that I come across. I see a lot of them and find them all so interesting. I especially like stores that have managed to weather the economic storms of the past and stores that are making way for the future. To start I want to take you to Winifred. Montana:
A small town in the rural parts of Montana, Winifred boasts a population of about 150 people. Still, this small town is no stranger to the movement of time. They boast a city website. While that alone is a feat, the site is great. it keeps friends and neighbors informed with a message board, minutes from city council and school board meetings, community information and you can even read the online version of the local newsletter: The Roundup. For a small town in rural Montana, Winifred boasts a better online presence than many profitable companies.
The backbone of this modernity is Brad Bergum, co-owner of Winifred Grocery. Purchased this year with his brothers and sister, Winifred Grocery still is going strong. Coming from a small town, I know that the heartbeat of any rural burg is its grocery store. Not to be left behind by the information revolution, Winifred Grocery has its own website. In addition to groceries, the store is the local spot for DVDs and alcohol. Not too strange that the Bergum family wanted to own the local grocery. Deep emotional ties were built on the family ranch and farm where their parents still live today. 
The store was built in 1913 and still retains much of its original charm, while striving to be a vibrant part of the 21st century. Plans for modernization include partially returning the facade to its original state, by removing the modern sign and re-exposing the windows. They plan to expand on the store’ss offerings by adding a bakery/deli area to the existing counter. They will also spruce up the outside with some new landscaping.
While Winifred has yet to be completely discovered as a tourist destination, it does sit at the entrance to the Missouri River Breaks National Monument. They plan on encouraging visitors by adding a visitor information area for hunters and tourists to the area. If exposure is any indication, this could well be the hotspot for visitors to rural Montana. You can find more information on Winifred at the town’s website: www.onlyinwinifred.com. Here you can find out the best way to reach this small town for your next getaway. Or to find out more about this gem of a store, try www.winifredgrocery.com. You can even join their fan page on Facebook, where they have more fans than residents of the town!
In an age of destruction and demolition, Winifred Grocery stands as a testament of how you can keep the old building and its business alive while thriving in the modern era. Kudos to them.
Food Deserts
Saturday, October 3rd, 2009We have often had the discussion about food deserts. The areas with the most need for low cost groceries are often those who cannot get a grocery store chain to come to their neighborhood. This means that residents of these more needy neighborhoods are often paying even more for their food bill every month, as they spend there food budget at convenience stores or tiny, higher cost shops. The situation is even worse in rural areas and underdeveloped countries. Meanwhile, in some places we see competing grocery stores within a few block or even across the street from one another. I was so happy to see Brian Cummings work with a local corner store to help them carry a few fresh veggies for residents nearby, who had less access to quality food.
Timothy Smith over at the Cleveland Greenhouse Project alerted me to this video so I thought I would share it with you. Please watch it! It is a clip from the feature length Poly Cultures: Food Where we Live from Less Productions.
